All posts in: Website Design

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

12 days ago

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

3 months, 4 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

3 months, 16 days ago

Getting to Know Your Conversion Goals

Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their business better. But what does that mean? Working back to establish goals and how these goals can be met is essential to determining what the conversion points will be on a digital product being designed. Is the goal increased revenue, customer satisfaction or greater market share? Setting these clear objectives when strategizing design is the ideal way to directly correlate these actions to business results. Working in close collaboration with marketing teams and brand managers, there is no shortage of business acumen. Through an immersive discovery phase, business goals are translated into actionable digital strategies. If the conversion goal is lead generation, for example, we can better support this initiative by raising awareness of the brand at large through content and visuals. What is…

3 months, 28 days ago

A Tailored Approach: Personalization and Customization in UX Design

In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further – can become a different experience for each individual user based on dialing in their own settings. The challenge is in designing a system that can accomplish all the necessary tasks, represent the brand – all while providing a ‘one of a kind’ experience for the user where the system knows them. Personalization vs. Customization A mixture of both customization and personalization is necessary to accomplish the most optimized platform, particularly with mobile. Differentiating ‘personalization’ from ‘customization’ is critical. The separation really comes down to who…

10 months, 30 days ago

Start Making Sense: Content Strategy In Web Design

One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners looking to launch a new site, or engaging in a redesign, don’t see content strategy as an integral part of the design process. Look at it this way – ‘web design’ at it’s core is pretty straightforward. People know what the deliverable is, and (generally) know what to expect from that process. When it comes to content, it’s not so clear cut – but the result is just as, if not more important, than the design aspect. For many who may not be familiar with content strategy, ‘content’ may just be viewed as another way to say ‘copywriting’ – which is seen as either a last stop in the refining and editing process (checking for typos, consistency, grammar, etc). To clarify, the…

1 year, 1 month ago

Building Ecommerce: Increasing Conversions

It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known and unknown to the site owner, there are several elements that should be present to make the path to conversion as easy as possible for users. While a well-designed website may be a fully functional platform, ecommerce is complex and must be approached in a customized manner to the business. Though platforms such as Magento, WooCommerce, Shopify and others have made setting up an ecommerce site easier, sites can still be missing many of the necessary (and sometimes subtle) features needed to move a user to purchase and build a meaningful customer base. Optimize for Mobile Creating a mobile friendly, and even better – a responsively designed site adapting to multiple screens is critical to capturing the almost 50% of users who access ecommerce sites…

1 year, 1 month ago

Refreshing Your Manufacturing Website

Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic maintenance. Left un-optimized, the market facing website of a manufacturer can reflect poorly on the company, reflecting the sense that the brand might not be up to date with with the latest technologies – from their product lines to their digital presence. While a full website redesign is recommended every few years, a yearly website refresh can extend the life of a website, bring in heightened conversion and help a company remain timely and competitive in the marketplace. Implementing website refresh doesn’t have to be a costly or lengthy task, but there are certain creative and strategic elements that are most effective in the process. Messaging Content strategies are perhaps the most important aspect of a website refresh. Often, the messaging of an…

1 year, 1 month ago

5 Creative Branding Strategies That Use Non Traditional Content

One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non traditional content that you can use for your branding. Infographics Infographics are still one of the best ways to resonate with your target audience. This type of content is delivered in a punchy and visual manner which is incredibly effective in getting readers to pay attention to the content and actually consume it. Producing constant infographics can be a great branding…

1 year, 2 months ago

How to Get Set Up for Usability, UI and UX Testing

Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t know where to start or what to pay attention. To make any kind of design testing worthwhile, you have to break it down into simple steps and stay focused on what you want to achieve. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of click heat map software tools, analytics, and general statistics. Most of these software tools are cheap, fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. After a few days of collecting this information, you need to think about your primary goal and…

1 year, 2 months ago