All posts tagged: Event Marketing

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

1 year, 6 months ago

Delivering a Cohesive Event Marketing Campaign Experience

Whether a trade show, conference or annual meeting – hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s size or stature, some form of event collateral must be distributed to help gain exposure and deliver a return on the investment of the event itself. From attendance building pre-event awareness to post-event follow up and lead generation follow up – event collateral, both print and digital – is critical to getting the word out and making necessary connections. Taking a strategic approach to event marketing collateral will allow for the most consistent end result. Each event has it’s own purpose, even seasonality – so a one size fits all approach will not suffice. Designing a cohesive event marketing campaign around the organization’s goals for the event will help to drive an actionable marketing strategy to drive event activities and aesthetic. Collateral…

2 years, 4 months ago

Event Marketing: Getting it Right Every Time

Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any event marketing strategy. More often than not, the lead up to an event is chaotic, consisting of late night runs to the printer, last minute strategy meetings and early flights. Creating a timeline leading up to the event, aligning a team on messaging and determining what collateral needs to be implemented will pay off in spades to deliver a more polished and successful effort. View our Trade Show Checklist Choose Wisely Holding, or attending a trade event is no cheap endeavor, but face to face contact with customer is an invaluable tool for product launches and business development. Looking it as an investment to the company’s bottom line is critical. Ensuring that the event cost fits into financial projections and cash flow…

2 years, 9 months ago