ArtVersion Experience Lab Launches in Downtown Chicago
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ArtVersion is proud to announce the opening of the Experience Lab in the heart of the finical district of Chicago. The ArtVersion Experience Lab is the premier usability testing and UX research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand. Our Mission We created this space as a destination for brands to engage in an experience-driven, hands-on collaboration to…
Finding Your Fit: Selecting The Right Creative Agency For Your Business
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Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team - an extension of your internal team. Adopting this perspective enables a seamless and natural process when inquiry and obstacles arise throughout the scope of work and beyond. Choosing an agency based on surface levels or based on their specialization may seem like a no brainer, but…
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
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From traditional marketing campaigns such as white papers and brochures to digital and social media implementations - it can be difficult to track what the benefits are without the use of right tools and analysis. For a business to understand what applications can help with distinguishing return on investment in marketing efforts, a great starting point is to identify company goals rather than direct profit. While the overall goal for a business is to increase profit, generating growth it is…
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
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Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For…
5 Reasons to Implement WordPress for Enterprise
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Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital…
Scaling Up: Design that Achieves Business Goals
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A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves as simply salespeople representing a product or service, which is why - all too often - branding can be overlooked. Consciously or not, businesses are making branding decisions every day and it’s critically important to make these decisions with the overall company goals in mind. One Design, Multiple Goals In order to align…
How Web Presence Impacts Overall Brand Positioning
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Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s…
Brand Centered Marketing: Imagery Affects Strategy
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In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals - an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy - it is missing out on revenues and valuable conversion opportunities. Marketing…
Trending Web Design: Card & Dynamic Grid Layouts
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Whether a website design is minimalist or maximalist in style, one layout element remains true - the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason.…
Design Language: The Power of Consistency
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Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and user interface design that promotes intuitive experiences. When design elements feature consistency in both their look and feel as well as functionality, users can move about the interface with an ease of use, allowing them to focus on executing the task and not learning how the product UI works…
