As a discipline in visual communication, Graphic Design is intended to transmit specific messages with clarity to user groups with specific objectives. As opposed to art, whose aim is merely contemplation and creative imagination, design is based on the principle of “form follows a function.” Graphic Design has applications in everything visual, from signage, wayfinding to technical schematics, infographics, logotypes and packaging; we communicate visually to bring clarity, accuracy and simplicity.
Gathering, analyzing and converting data to develop user personas for a brand or company is a critical step in creating business strategies. From web design to cross channel marketing...
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere...
Whether a trade show, conference or annual meeting – hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s...
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the...
Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the...
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...
How to Create User-Friendly Websites User-centered design (UCD) is an approach that prioritizes the needs, preferences, and goals of users when designing a product or service. In the...
When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look...
So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change....