Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
Graphic Design - Page 3
As a discipline in visual communication, Graphic Design is intended to transmit specific messages with clarity to user groups with specific objectives. As opposed to art, whose aim is merely contemplation and creative imagination, design is based on the principle of “form follows a function.” Graphic Design has applications in everything visual, from signage, wayfinding to technical schematics, infographics, logotypes and packaging; we communicate visually to bring clarity, accuracy and simplicity.
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Delivering Your Best Work Through Collaboration
When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
The Five Pillars of Design Simplicity
The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and...
5 Platforms for Effective Digital Storytelling
Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation...
Cultivating Digital Trust Through Solid Brand Attributes
Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand...
Type Talk: Sweden Sans
National anthems, state birds, state trees – flags. These elements are all packaged by design to brand and differentiate one nation, group or state from another – so why...
What Kind of Innovator Are You?
In today’s highly competitive market with discerning customers, fostering a culture of innovation is crucial for businesses to remain relevant. Often, companies engage in one of two types...
The Connection Between Graphic Design and Company Branding
A company is only so good as their brand. It is possible to have the best products and services in a market and to fail if the brand...
Don’t Jump to Impossible
It is an easy way out to say something is impossible when at first you do not know the answer on how to solve something. ‘Impossible’ is an...
Infographics vs Text: A Question Of Engagement
Everyone has heard the phrase “content is king.” The idea being that content of a superb quality is the key to attract new leads and to build a...
Stock vs. Custom Icons: Which Is the Better Choice?
When it comes to using icons for business, most companies turn to stock icons for convenience. These icons can be found on many free graphics websites and can...
Using Unique and Proper Brochure and Catalog Design for Effective Marketing
One of the common ways to market is to use brochures. Brochures can be one of the best ways to educate prospects about your product or service. However,...
The Pivotal Role of Graphic Design in Branding and Marketing Strategies
Many businesses often underestimate the profound influence of graphic design on their branding and marketing endeavors. It’s instrumental in all communication aspects, ranging from websites and brochures to...
Graphic Design That Makes You Different Makes a Difference
As we go about our daily lives, the world around us is one defined by graphic design. From the packaging for our breakfast cereal to the billboards that...
Unique Icons
The internet presents a collection of tools for our organizations to utilize, which will bring in an array of benefits. Throughout all the tools that we can utilize...
Rethinking Your Logo Design
An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood,...
Trade Show Booth Designs
In many industry markets’, trade shows present organizations, with opportunities, to improve their business, as well as expand their clientele, within their industry community. Many times, having the...
Annual Reports
Annual reports are designed to present financial information, based on the past fiscal year, to stockholders and investors. As the year begins to wind down have you neglected...
Ensure Maximum Website Usability to Boost Business Success
An astounding number of business leaders rely upon a company website to build brand awareness and drive sales. When developing a website for business use, it is essential...
How Graphic Design Affects Your Business’s Public Appearance
Graphic design is the creation of graphics by an artist that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business...
UX and UI Design to the Rescue
User interface design in a nut shell is the development of web based applications that are easy for users to understand that are not only functional but complete....
Best Practices in Corporate Identity Design
Have you ever been handed a card with a great logo design on it? Ever wondered what it took to get that design just right for the branding...