Parallax Web Design
Is parallax web design the next “Big“ thing or just a current trend?
One of the most popular web design trends right now is parallax design. Companies are using this design method on the websites to showcase the products, display engaging content, and tell a visual story. And there are plenty of reasons why. This type of design is boosting engagement to unprecedented levels and increasing sales/conversions tremendously.
So what is parallax design? Parallax design is a design that utilizes background images in a way that creates a visual effect. It is most commonly used in long pages where the content unfolds. As the user scrolls down the page, images change as if it’s an interactive visual presentation or almost like a comic book. The best comparison would be a flipbook animation were static pictures seem to come alive while you flip through the pages.
So why use parallax web design in the first place? This design can really wow users and get them committed to your content. It is incredibly engaging because of the simple fact that a commitment device (the scrolling) is used to unfold the content. Since it also uses long pages, many companies have used this design with a storytelling angle with great success. Aside from the appealing visuals, it is a great way to present products. Apple is a great example of a company that has used this design with great success.
They used it for their iPhone product page. As users scrolled through the pages, they learned about its features and benefits. This worked far better than the typical product fact/spec sheet.
With that said, parallax design isn’t ideal for every situation. It works best if you’re trying to introduce complex ideas by breaking them down into a presentation, trying to selling a flagship product, or trying to tell a visual story. It probably wouldn’t make sense for you to use this design for a regular article or blog post. It is mostly used in the long-form format.
The downside to the design is that it hurts the SEO of the page and doesn’t work well on mobile formats. That doesn’t really matter since most companies are using it for pages that are trying to sell an idea or product. There are, however, a few companies that have used it as a content marketing strategy. The visual content format makes it very similar in concept to infographics. In fact, you can even say it’s an infographic 2.0.
So should you use parallax web design? The answer is a resounding yes. If you have a flagship product you want to showcase to your target audience, this is one of the best ways to do it. To get a better idea of how the design works, use the search engines to find some examples. That should get you excited about its possibilities.
More web design topics
We are curiosity-driven, inspired by clean code and great web design.
WordPress Web Design
We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Chicago Web Design
We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
Purpose-built Web Design
For a very long time, companies have been using their websites mostly as a utility tool.
Web Development
ArtVersion understands the challenges companies have with web development; we know it’s not just about design.
Working With a Web Design Agency
If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
Minimal, Clean and Modern Web Design
The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
Branding Foundation: Web Design
What kind of experiential web design works best to maximize branding efforts will differ from company to company.
Web Design Firm
A web design firm must have a full understanding of company branding strategy and elements as well as what the client needs from their site in order to grow their business.
Web Redesign
Unless your website is poorly structured, looks outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some UI improvements and best practices.
Web Design Storytelling
Branding is all about making a promise to the customer and delivering that promises in the nice aesthetically pleasing form factor on the web site.
Web Design Strategies
These web design strategies based on brand storytelling are effective for securing brand loyalty and user interaction.
Chicago Web Design
What sets ArtVersion apart from other web design firms is that a large part of our focus is not on the visual design itself, but on the performance of the design systems.
Responsive Web Design
Responsive web design is the process of arranging the layout in a way that all the content is displayed in an optimized way on any device.
Web Design Chicago
Today, web design is more complex than it’s ever been and that’s why you need a firm that understands the current state of website design and development.
Ecommerce
Customizing back-end Ecommerce functionalities to meet the expectation of the end-user experience and business marketing goals.
Web Design
Strategy, design and technology are the cornerstones of developing a timeless web site design - one that both supports your brand today and is coded for tomorrow.
5 Things To Pay Attention To When Designing A Website
Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different.
SEO
Coding pages that are search engine optimized is our number one priority, but that is not where it stops, fresh content, legit backlinks, and quality content is just a few of the elements that need…
Web Design Agency
ArtVersion is a Chicago-based independent agency and strategy firm that is always on the cutting edge of design and technology.
Future Proofing Website Design
The goal of web designers today is to make sure that websites are easy to read, legible, inviting, interactive and authentic to the brand.
Corporate Web Design
A corporate website serves many functions from educating your customers, drawing in investors, and attracting business partnerships.
Microsite Design
With the prevalence of keyword and contextual advertising, microsites may be created specifically to carry such experiential journeys.
Landing Page Design
There are two types of landing pages: reference and transactional. Learn more about each and how to take advantage of landing page conversions.
Web Design Cost
One of the most common questions that companies have when working with a web design company is “how much will it cost?”
Web Design and Development
Our strategy team will take the time to learn and understand your business goals and will use that research in web design and development processes.
We design and build platforms that allow companies to articulate their corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.
