Top Website Marketing Trends for 2011
You knew this was coming. How could we let January pass without sharing our predictions for what’s ahead in the world of website marketing? As businesses gear up...
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The Benefits of a Minimalist Website Design
Minimalist website design isn’t for every company or industry, but when it aligns with a brand’s goals and audience, it can offer powerful advantages. The minimalist approach has...
Print is Not Dead
In the age of digital-first everything, it’s easy to assume that print has lost its relevance. Web marketing dominates today’s conversations—and for good reason. A well-designed website and...
How Design Can Shape a Business
Graphic design is one of the most important aspects to any business. The ability to sell products and convey a message visually gives companies a creative edge over...
How to Market a Website
Most businesses view their website as a marketing tool to promote their business. A good site is a strong marketing tool. It disseminates information, allows visitors to get...
Using Photography to Stand Out from the Crowd
In a world saturated with templated visuals and overused stock imagery, custom photography has become one of the most powerful ways a business can differentiate itself. While stock...
New Year, New Logo?
As the new year approaches, it’s the perfect time for companies to reassess their branding and take stock of what’s working, and what could use a refresh. One...
How to Keep Visitors on Your Site
Keeping visitors on a website is the ultimate goal of any website owner. After all, it can be disheartening to look at Google Analytics and see you had...
Website Redesign
As the digital landscape continuously evolves, many businesses are contemplating a much-needed website redesign. With the dawn of a new year on the horizon, it’s the perfect time...
4 Questions to Ask Your Web Designer
Hiring someone to build and design a website is not an easy task. A website is very important to a business and can feel very personal to the...
First Impressions Matter
When designing a website, always consider the first impression you want to impart on your visitors. A good first impression will increase the chances that your visitor will...
The Power of Website Interactivity
One of the most effective ways to keep users engaged on your website is to make it interactive. Today’s users expect more than static images and basic text—they...
Website Headers: The “Face” of a Site
The header is arguably one of the most important components of a website. Often described as the “face” of your site, it’s the very first thing visitors notice—and...
Designing Websites with Color in Mind
Color is one of the most powerful elements in web design. It influences how users feel, what they remember, and whether they choose to engage. From first impressions...
Defining the Main Purpose of a Website
A website is more than just a digital presence for a company; it is a crucial tool for communicating with potential customers, building brand awareness, and driving sales....
Email Marketing Deserve Good Design Too
As traditional advertising continues to shift toward digital, one channel remains consistently effective: email marketing. More companies are replacing printed direct mail with e-blasts, digital newsletters, and automated campaigns....
Characteristics of a Good Logo Design
A logo is more than just a symbol—it’s the visual cornerstone of your brand. It represents your identity across every touchpoint, from business cards and websites to packaging...
Effective Annual Report Design
As the end of the year approaches, many organizations begin planning their annual reports—a valuable opportunity to reflect, communicate, and connect. While often viewed as a financial requirement,...
The Potential of a Microsite
A microsite, often referred to as a landing page, is a focused, standalone web destination created to promote a single product or campaign. When used alongside print ads, email marketing,...
Typography: The Silent Strength Behind Every Great Design
Typography is one of the most essential components of any successful design. Whether it’s a website, brochure, presentation, or business card, at ArtVersion we view typography as far...
Nonprofit Website Design Tips
Designing a website for a nonprofit organization involves a unique blend of emotion, purpose, and clarity. While many of the principles behind great web design apply to both nonprofit and...
3 Trends in Blog Design
Three Progressive Trends in Blog Design Blog design is increasingly becoming an indispensable facet of modern web design aesthetics. As more organizations pivot towards the utilization of blogging...
Keeping Up with the Joneses
You compete with your competitors on price, service, and quality. But it’s also important to compete in relation to your website design. No matter how good you are...
The Checklist Rule: Designing with Purpose and Precision
If you’ve spent any time exploring the ArtVersion website, you’ve probably noticed we’re strong believers in the power of a well-constructed checklist. For us, a checklist isn’t just...
Design with your Customer in Mind
When making decisions about your website’s design, it’s important to look beyond personal preferences. Your favorite color or design trend may not resonate with your audience. The most...