All posts tagged: Creative

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

1 year, 1 month ago

Brand Experience is All-Inclusive

It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user’s relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies – brands must leverage all platforms possible to guide the experience to sustain a lasting relationship. Since attending PRINT 17 earlier this month, the ArtVersion team has been reflecting on the strength of graphic communications when paired with great design. Discussing industry-ranging innovation, education, and methodologies – the team was given an up-close look at the latest technologies and trends for pathway implementation. With the power to forge connections and change the face of business, marketers, and designers must utilize these tools to…

1 year, 2 months ago

5 Reasons to Consider a Microsite for Your Business

The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting an event, campaign or product launch. In its most basic form, a microsite is a website that features affiliated or branded content from specific company or organization – but that is located away from the actual homepage of the business itself. The site has its own URL, however some companies choose to create a similar extension that references the business home page URL. To understand whether a microsite is a good fit, a team must determine if it meets the needs and goals of their marketing program. SEO Because of the fact that a microsite is housed by its own URL, an entirely new Search Engine Optimization system can be built. Since users will be driven to the site because of one…

2 years, 5 months ago

Is Ambiguity Really Bad When It Comes to Creative Work?

When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look at it clearly, all projects are different and all brands/companies require a unique approach. Sometimes it just comes down to a situation where not everything can be meticulously planned and crafted. But is this kind of ambiguity necessarily a bad thing? Not exactly. Ambiguity means not knowing how everything should come together. It doesn’t mean that the agency will be stuck without any way to proceed. If you know the creative agency has a track record of having produced great results for their clients, then you’re probably in good hands. It just comes down to you embracing ambiguity if the agency can embrace it. With embracing ambiguity comes the ability to embrace all kinds of possibilities. Because both you as the client…

3 years, 2 months ago

Engaging with A Creative Agency for Brand Refresh and Site Redesign

So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change. If you’re seeking help from an agency for a brand refresh or a web redesign, you need to be able to ask the right questions and work with the agency in the right manner to get the maximum value you can possibly get. Here are some tips to follow whether you’ve started working with an agency already or you’re in the midst of talking to a couple of agencies. 1. Find Somebody with Experience in Your Industry While an agency can still deliver results without having worked for clients in the same industry you belong to, it will be advantageous to work with one with the experience. Their experience will really give you insight into what works and what doesn’t work so…

3 years, 2 months ago

5 Things You Can Do to Jumpstart a Corporate Brand Refresh

Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so, a corporate brand refresh may be in order. However, undergoing such a project is no small task. It will require an extensive strategy session, multiple design projects, and countless iterations. If you feel that you need a change now, it might be a more practical decision to make some quick immediate changes to feel it out. Here are five things that you can do for a quick jumpstart. 1. Come up with a new logo The most obvious thing to do start your corporate brand refresh is to come up with a new logo. Many business owners take this opportunity to come up with an entirely new logo. However, doing this may actually hurt you more than help you. The reason why…

3 years, 6 months ago

How to Promote a Culture of Content in Your Company

Content marketing is one of the most effective marketing strategies today because of the fact it helps with your branding initiatives, accelerates your SEO campaign, and helps you build an audience. For this reason, many companies opt to set up a team solely to implement this strategy. But it shouldn’t be just limited to such a team. Promoting a culture of content can help generate great ideas, increase production, and new strategies. You can start this by encouraging everyone to contribute and allowing anyone to contribute. Get rid of the perception that one needs to be a great writer to write a great piece or that one needs to have some kind of qualification as an expert. With that said, make sure that you create some guidelines so that everyone creates within the right publishing standards. You can really get this going by getting all the employees to blog and…

3 years, 8 months ago

When Less is More: Minimalist Web Design

Information has become prevalent and even numbing – so it’s vital to deliver on-point messaging through knock out design. The best way to get a foot in the proverbial door is thorough visual presentation. Messaging that is straightforward, paired with simple design can prove to be more valuable than those filled with unnecessary intricacies. The user will will respond to minimalist approach intuitively absorbing the visual, and becoming immersed in what truly matters: the information. Engaging graphics and confident, coordinated colors that embody the company vision without needless clutter. Catch and hold the eye with a clear, unique company message. Appeal to the human need for easily found content, appealing to visual memory and engagement. How to make yourself unforgettable in this dynamic and busy market? Ramp up your visual presentation while keeping it clean, crisp and clear. Develop a quick, catchy message that draws the eye and holds it. Consistency draws to the visual center of the brain and positively adds to the user experience….

3 years, 11 months ago

Thinking Beyond the Logo: A Packaging Primer

Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether we’d like to admit it or not, by the commanding attention of good, or bad packaging design. While the importance of a great logo plays a big part, the effective implementation of visually appealing and striking design through packaging has an immeasurable impact on prospective customers. The importance of packaging both in person at point of sale or via photography on a website or in print cannot be underestimated. A package that is well designed and even interactive, mirroring it’s branding and digital platform will stand out from it’s competitors every single time. First impressions are everything. Packaging a product is a way of putting the best possible face forward to potential customers when they encounter a product or brand for the…

3 years, 11 months ago