Start Your Brand Refresh with Web Redesign
Reinventing your brand is an inevitable part of running a company. Many companies go back to the drawing board to find a different way to represent their brand...
Branding - Page 5
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks
Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented...
Startup Marketing Fundamentals That You Can’t Ignore
One of the biggest challenges for startups is coming up with a way to generate new customers on a regular basis. While coming up with creative marketing strategies...
Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?
Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly...
Site Redesign to Match Your Brand
Does your website reflect your brand? Does it invoke all the emotional triggers of your brand or convey the unique qualities that represent your brand? Unfortunately, most businesses...
Instilling Identity into Your Website
Like most companies, you probably have a goal for your website. It may be to build an audience, generate sales, or provide a service. And like most people,...
Creative Agency: Find an Agency that Fits Your Organization
Finding the right creative agency for your organization can be a tough process. Choosing the wrong agency can mean delayed projects, increased cost and even bring mediocre results....
Startups: Design a Better Brand
Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding...
Creative Agency – Creating a Cool Factor for Your Brand
With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting...
Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design
There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify...
5 Tips to Create an Integrated Content Marketing Plan
There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create...
The Visual Branding Aspect Through Web Design
Branding is the lifeblood of a company, defining its unique identity and differentiating it from countless competitors. While many companies understand this, a common mistake is focusing excessively...
Building A Brand Through Visual Storytelling
The best marketers have always been the best storytellers. People want to find the best products and services to suit their needs, but more than anything, they want...
The Connection Between Graphic Design and Company Branding
A company is only so good as their brand. It is possible to have the best products and services in a market and to fail if the brand...
Achieving Brand Consistency Through Effective Web Design
If content is king, then proper web design is the heir to the throne. Not only does a well designed website convey a sense of professionalism, it also...
Logo Design
Designing a logo for your company is more than just a creative endeavor; it’s a strategic process that defines your brand’s visual and corporate identity. The logo is...
Getting Ahead With Content Marketing
In today’s dynamic and digital landscape, businesses are constantly seeking innovative and effective ways to connect with their target audience, foster brand loyalty, and drive sustainable growth. Amidst...
Can Infographics Be Used for Whitepapers and Other Marketing Strategies?
One of the best ways to make an impact is to use infographics as part of your marketing strategy. An infographic is basically content that uses visual presentations...
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In...
The Pivotal Role of Graphic Design in Branding and Marketing Strategies
Many businesses often underestimate the profound influence of graphic design on their branding and marketing endeavors. It’s instrumental in all communication aspects, ranging from websites and brochures to...
Why Visual Branding Is So Important
Visual branding is the process of using graphic design to deliver a message that is congruent with your message. Metaphorically, you have to look at design as the...
Branding Is an Investment, Not an Expense
Many companies think that branding is an unnecessary expense but this is actually far from reality. Branding can serve as a foundation for every form of communication for...
The Importance of Good Web Design
When you are running a business or trying to promote your brand understanding the importance of good web design and branding can mean the difference between finding success...
Visual Branding
Corporate identity is an essential part of any brand, organization, small business, or corporation. As we look at who we are and what we do, establishing a brand and visual...
Your Brand, UI/UX and Responsive Web Design
The aspects and elements offered by our current brands that reflect on to our online presence are extremely important features we offer to our current and growing target...