Branding - Page 6

Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.

An orange fruit that is sliced in half, with the exterior painted blue, and the inside remains orange.

Presenting a Brand Mascot

When it comes to our brand and the visual elements that are represent in our branding strategies, help to provide a visual connect from our target audiences with...

Mobile Branding

Branding With the Mobile Web

The concepts of branding are on an everlasting evolution, as new technologies are becoming available to the public.  The ideas and strategies behind branding are growing every day....

Social Media and UX

Social Media and the User Experience

Social media is not only becoming the forerunner, it is also becoming the easiest way, for organizations to connect and establish feedback, from their target audience. For many...

Branding and Storytelling

Branding Through the User Interface

New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for...

Branding Design

Expanding Your Individual Brands

Brands have a collection of aspects to them that should be presented across all platforms of their corporate image. When reviewing your corporate identity, have you neglected to...

UI Design

UI and UX: How They Impact Our Lives

Throughout the creation, as well as the upkeep, of many organizations websites’, the ideas of Users Interface (UI) and User Experience (UX) tend to get pushed under rug...

Content Strategies

Content Strategies

An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed,...

Social Media Marketing

Social Media Marketing

Social media is becoming essential for organizations; everyday more and more companies are creating Facebook, Twitter, Google+, etc. pages. Social media can help any organization reach out to...

User interface design on an iPad showcasing different design storyboards.

User Interface Design and User Experience for SaaS

As cloud computing’s Software as a Service (SaaS) grows, and more companies launch their applications as web-powered portals, discussions about user experience (SaaS UX) and user interface design...

A laptop showcasing a mountain side screensaver.

Website Usability

Your website’s user interface design should be a coming together of streamlined website usability and your company’s look and brand. How consumers interact with your website will often...

A person organizes two packets of paper.

Corporate Identity Design

The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate attaining their business goals and objectives. Usually, it is manifested visibly...

Two people sit together at a coffee shop laughing.

The Importance of Web Design

In the digital era, the importance of web design cannot be overstated, particularly for new businesses or individuals aiming to establish a significant online presence. Whether launching a...

Graphic Design of palm trees on an iPad.

The Power of Branding Through Graphics

In today’s saturated market, the establishment of a robust and distinctive company brand is of paramount importance. An efficient way to achieve this is through the use of...

Creative Collaboration session in an office with seven people.

Internship Experience

By Kellie Julius ArtVersion Interactive, located on the third floor on Skokie Hwy doesn’t look like much on the outside but stepping inside one will notice there is...

An iPad, iPhone, cup of coffee, and flowers sit on top of a white desk.

Graphic Design Today

The graphic design, catalog design and brochure design for your business have become more and more important, and its not longer a luxury but necessity. Businesses are looking...

Person with glasses points to a desktop screen.

The Impact of Company Websites on Consumers

In today’s market, consumers are constantly flocking to the Internet to research companies and brands. Therefore, it is more important than ever that companies establish a professional online...