Web Design

The Web Design of Tomorrow

Responsive web design is a design approach that is geared towards using one central site to provide the optimal browsing experience for multiple viewing platforms.

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Responsive Design

Should I Consider Responsive Web Design?

People have been calling it the web design solution of the future because it capitalizes on current market trends such as the use of mobile phones for browsing the Internet. It’s understandable to be cautious about adopting new technology, but there are several benefits of using this design approach.

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Web Design Evolution

Is it worth investing in Responsive Web Design?

Both companies that are setting up new websites and companies with existing websites may be wondering if it may be worth investing more in web design than necessary. However, there is a strong case for using responsive web design. First, users that visit responsive websites will get the ideal user experience and user interface presented to them no matter what platform is being used. At first glance, it may not seem like this is very important. But this has a direct impact on profits as improving both of these elements can boost leads, sales conversion rates, average browsing time and engagement.

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Web Optimization

RWD helps make mobile marketing and mobile SEO more effective. Companies will not have to build a separate campaign for a mobile website. They will be able to focus on the central site, which extracts maximum value from their SEO efforts while making it easy to manage a mobile marketing campaign. The money, time and resources this technology will save are immense.

Centralize on every aspect of Internet marketing by utilizing RWD methods. Companies won’t have to worry about posting a link in their social media accounts for desktop/laptop users and a separate mobile website link for mobile users. They can integrate mobile into every aspect of their marketing whether it’s pay per click advertising, email marketing, social media or SEO. This will make keeping track of campaigns easier and allow marketing campaigns to build leverage faster.

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Is Responsive Design Search Engine Friendly?

Search engines such as Google and Bing started recommending responsive design to webmasters as a best practice for design in late 2012. The line between desktop browsing and mobile browsing is starting to fade. Some websites report that 20-30% of their visitors come from mobile platforms, so it’s almost guaranteed that a significant number of your visitors will be mobile as well. In conclusion, responsive web design is a smart investment. Switching over to completely new design will definitely be challenging, but with the trends going as they are now, it’ll give your company an advantage over your competitors.

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Considering Responsive Design?

We design and build web platforms that allow companies to articulate their corporate culture and embrace customer interaction. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful brand strategy.

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Responsive Design

Leading the Web Design Evolution

Responsive web design as a method of web design certainly has some important improvements to overcome that we are expecting. While it is imperfect, it is a lot better than dedicated mobile sites, plugins and other workarounds that are often executed in an effort to make a site mobile-friendly.

ArtVersion Visual Branding
Responsive Web Design

Web Implementations

While this design standard is exciting, it is still important to implement it correctly. There are many web design firms that build responsive websites that simply take too long to load or deliver a poor user experience. You need to make sure that the designer you’re working with has a strong foundation in web design while also understanding how to maximize this technology.

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Reputable Web Design Company

ArtVersion is one of the few web design companies that meets this qualification. We have been in the graphics and web design business for decades. We have seen and experienced an evolution of the web, and helped many companies in the process. We’ve also been one of the earliest adopters of responsive design, so we know what mistakes to avoid and how to properly build responsive websites.

Responsive Web Design
Responsive Web Design

Great web design is our passion!

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

The Evolution Of Responsive Web Design

Dedicated mobile sites are disappearing. By no means does this mean that the web is becoming less friendly to users browsing on mobile devices. If anything, it is getting better, largely due to responsive web design. Responsive design is simply adding in design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page.

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More web design topics

We are curiosity-driven and inspired by good web design


Design Aesthetics

We design aesthetically pleasing, elegant & engaging, interactive websites that truly represent your company image, culture & philosophy.


Telling the Story

It’s all about the intelligent use of images, infographics, illustrations, icons, graphs and layouts to communicate ideas that sell products or services on the web design.

Design • Strategy • Coding

We design and build platforms that allow companies to showcase a corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.

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