Branding Standards

Creating a categorical standard with regard to a brand can help crystallize what an organization stands for. The implementation of intentionally chosen colors, typography, and imagery engenders an assurance through consistency, ensuring creative teams work effectively with each other, and communicating clearly with clients. These set of standards create a keen awareness of the brand for both inside user and outside consumers as well as establishing differentiation from the competition.

Print Design

Best Practices for Building a Brand Guide

Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...

office worker typing on laptop

The Impact of Design Systems on Brand Experience

In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...

Marketing Strategies

Designing a Brand Around the Product

Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more...

Content Marketing

Getting Ahead With Content Marketing

In today’s dynamic and digital landscape, businesses are constantly seeking innovative and effective ways to connect with their target audience, foster brand loyalty, and drive sustainable growth. Amidst...

Why Visual Branding Is So Important

Visual branding is the process of using graphic design to deliver a message that is congruent with your message. Metaphorically, you have to look at design as the...

UI Design

UI and UX: How They Impact Our Lives

Throughout the creation, as well as the upkeep, of many organizations websites’, the ideas of Users Interface (UI) and User Experience (UX) tend to get pushed under rug...

Content Strategies

Content Strategies

An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed,...

Printed color hues.

Branding and Consistency

Recently at the ArtVersion offices we had a client who needed help re-branding. They were looking for a new logo, color scheme, basically the works. As we were...