Package Design And Branding Are Connected
As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...
As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...
If you think web design for your website is all about your company, you’re only partially right. Of course, you want to sell your brand and make the...
In order to maximize the potential of your business, it is important to implement both landing pages and microsites when creating your company’s web design. Landing pages are...
E-commerce is heading strong to the mobile environment. Most online marketing experts agree that any business that is looking to establish itself must have a mobile website presence....
Many organizations still find themselves hesitant about updating their websites—sometimes due to difficult experiences with web developers in the early days of the internet, or because of the...
While landing pages and microsites might seem similar at first glance, both serving specific marketing purposes, there are distinct differences worth exploring. Let’s delve into what sets them...
The Foundation of a Strong Brand Identity At ArtVersion, we often meet clients who are ready to reimagine their brand—whether it’s through a new logo, an updated color...
One of the most underrated and underused social media platforms for corporations, small businesses and personal brands is youtube. People love consuming content on youtube whether it’s just...
Effective website navigation is one of the most important pillars of a positive user experience. In web design, simplicity isn’t just a design trend—it’s a proven best practice....
Custom Icon design is often overlooked when considering your website. Creating a unique user experience with eye-catching custom icons is a great way to hook your user’s attention...
Your corporate website is the face of your business online. Companies are starting to realize that their web layout is as important to their brand voice or company...
The rise of mobile web browsing is no longer a prediction—it’s an undeniable reality. Any business, brand, or organization that isn’t prioritizing mobile in their digital strategy is...
Social media has established itself as a critical arena for modern marketing, enabling organizations to reach, engage, and influence audiences at an unprecedented scale. As more companies step...
Responsive web design is crucial in today’s digital landscape where device types and screen sizes are ever-increasing. ArtVersion highlights the benefits of responsive design, including improved user experience,...
As a digital strategist, I’ve never been a fan of Flash websites—even when they were at the height of their popularity. The problems were always obvious: slow load...
A corporate blog is now a fundamental tool for driving measurable growth, visibility, and thought leadership in the digital landscape. Companies that publish consistently through their own platforms...
In the last few years, it’s easy to get swept up in the noise and flash of social media. Instagram, Facebook, and Twitter seem to dominate every conversation...
This week, we’re diving into a topic that’s easy to underestimate but impossible to ignore—packaging design. More than just a box or a label, packaging is the final...
The idea that “brands will become media properties” is more than just a prediction—it’s a reality that’s shaping how organizations connect with audiences in the digital age. Over...
It’s a scene most of us know all too well. The morning commute isn’t filled with the rustle of newspapers anymore—it’s the glow of smartphones and the steady...
What are microsites, and why should I use them? Simply put, a microsite is a mini Web site created for a specific audience with a single purpose. It...
In the era of digital communication, the art of listening has become paramount, especially on social networks. This week, I feel compelled to address a recurring theme in...
In our last post, we laid out the differences between Twitter and LinkedIn for professional networking. While LinkedIn undoubtedly has its merits as a business platform, I argued...
As of November 2011, e-commerce was already proving resilient—even thriving—despite the financial turbulence and economic challenges facing businesses worldwide. The steady rise of online purchasing shows no sign...
Brand positioning is a strategic approach businesses use to establish a unique image or identity within their target market. It’s about differentiating a brand from its competitors by...