Effective Responsive Web Design

Responsive Web Design: How to Avoid the Pitfalls of This New Design Standard

Responsive web design – Golden standard

If you’ve planning for a website design project or following the industry news on web design, you’ve undoubtedly heard of responsive design. Responsive web design has become the golden standard in design because it delivers the ultimate user experience, which is a website catered to the device and browser the visitor is using. While this new design technology is exciting, it’s vital that in web design planning and strategy phase you understand the way it works. If you’re not the head designer, you still need to know this information to make intelligent decision in hiring a web design firm that understands what they’re doing.

Here are some keys to effective responsive website design

Use flexible images in the web design

Images that have subject exposed properly and a lot of white space for cropping and self adjustments. Keep in mind that images are there to tell the story and supplement contextual part of the site. Also, rather than making the image adapt to the size it needs to be to fit the device, you also need to make sure that it is compressed. The connection speed and computing power on mobile devices are typically slower than on desktop computers. Designing with images that have large file sizes will increase load times, resulting in high abandon rates. Even though making sure all the images have small file sizes makes this design approach intensive, it is well worth it.

Focus on user interface design

Sites that are designed for mobile devices, particularly ones with small screen sizes such as smart phones, should be almost designed as apps. The interface should be intuitive, easy to use, and well organized. Focusing on the user interface means that your visitors will be able to find what they’re looking for, have little room for error, and will enjoy using your web site. Interface design is one of the major components on the web design process.

Design for user experience

User interface design contributes a whole lot to the experience but it is only part of the bigger picture. How your content is laid out, how your site functions, how fast it is, and how engaging the visual design is all contribute to the overall user experience. You often don’t have much leeway to do this when designing for mobile formats, so make it count.

Don’t forget SEO

More people are using mobile devices to search for what they’re looking for, so you don’t want to leave SEO out of the equation. Google even has a algorithm and listing for searches done through mobile devices. The responsive design approach heavily favors SEO due to the fact that links are focused on one site. However, you can still mess it up by not having a good site structure and using too many versions of your website rather than simply creating fluid grid layouts.

Go for flexible layouts and fluid web design

Rather than having set dimensions for how a site should be laid out, it’s better to set up a flexible layout. This may not present your web site in the absolute identical way on desktop and mobile versions but it will load much faster. Smarter web design firms are going with this approach as they understand how design impacts conversion and abandon rates.

The key to making sure that your responsive design is effective is to work with a web design company that knows the ins and outs of responsive web design. ArtVersion is an early adopter of this technology and we understand the right way to build responsive sites. Let us help you build a responsive site that functions as well as it performs.