Should I Consider Responsive Web Design?
Responsive web design is a design approach that is geared towards using one central site to provide the optimal browsing experience for multiple viewing platforms. People have been calling it the web design solution of the future because it capitalizes on current market trends such as the use of mobile phones for browsing the Internet. It’s understandable to be cautious of adopting a new technology, but there are several benefits of using this design approach.
Is it worth investing into Responsive Web Design?
Both companies that are setting up new websites and companies with existing websites may be wondering if it may be worth investing more into web design than necessary. However, there is a strong case for using responsive web design.
First, users that visit responsive websites will get the ideal user experience and user interface presented to them no matter what platform is being used. At first glance, it may not seem like this is very important. But this has a direct impact on profits as improving both of these elements can boost the lead/sales conversion rates, average browsing time and engagement.
Second, it helps make mobile marketing and mobile SEO more effective. Companies will not have to build a separate campaign for a mobile website. They will be able to focus on the central site, which extracts maximum value from their SEO efforts while making it easy to manage a mobile marketing campaign. The money, time and resources this technology will save are immense.
Third, it will centralize every aspect of Internet marketing. Companies won’t have to worry about posting a link in their social media accounts for desktop/laptop users and a separate mobile website link for mobile users. They can integrate mobile into every aspect of their marketing whether it’s pay per click advertising, email marketing, social media or SEO. This will make keeping track of campaigns easier and allow marketing campaigns to build leverage faster.
Is Responsive Web Design Search Engine Friendly?
Search engines such as Google and Bing started recommending responsive design to webmasters as a best practice for design in a late 2012. The line between desktop browsing and mobile browsing is starting to fade. Some websites report that 20-30% of their visitors come from mobile platforms, so it’s almost guaranteed that a significant number of your visitors will be mobile as well.
In conclusion, responsive web design is a smart investment. Switching over to a completely new design will definitely be challenging, but with the trends going as they are now, it’ll give your company an advantage over your competitors.