The Importance Of Logo Design For Branding
Take a look at any major brand. They all have an easily recognizable company logo. Every time you see the company or their products, the logo design perfectly...
Branding - Page 7
Effective branding alongside strong brand design results in higher recognition, awareness and brand loyalty. The effectiveness of branding is determined by how accurately the customer perceives the brand’s intended message through visual and written communication creating a brand value or experience. The power of brands to communicate with emotional user impact and the ability to attract attention directly correlates to branding efforts followed by the brand promise.
Logo Design and Corporate Identity
The Power of Logo Design in Crafting Your Corporate Identity In the ever-evolving world of business, a well-crafted logo stands as the cornerstone of any company’s corporate identity...
Package Design And Branding Are Connected
As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...
Branding and Consistency
Recently at the ArtVersion offices we had a client who needed help re-branding. They were looking for a new logo, color scheme, basically the works. As we were...
Packaging Design is your last line of defense!
Welcome brand builders, This week we are talking about the importance of packaging design and how it is the last line of defense for your brand.
Brand Voice
As businesses strive to connect with their audiences in meaningful ways, the way a brand communicates – its tone, language, and character – plays a pivotal role in...
Rediscover Your Brand Episode #3
This is Rediscover Your Brand Episode #3 transcription reference. Title: “Combining Web and Print” Welcome to the REDISCOVER YOUR BRAND podcast. My name is Jason McCoy, I’m going...
Package Design for Your Product
Anytime that you are marketing a retail product package design is the most important factor. People notice the package and if it is attractive, branding will soar. Having a...
The Importance of User Interface Design
It is important for any web designer to design functional sites that can easily generate interest and online traffic among the internet users. The user interface design of...
Rediscover Your Brand Podcast
Starting in June 2011 ArtVersion will start podcast titled: Rediscover Your Brand. In this new podcast we will cover tips and tricks for keeping your visual brand fresh...
Print is Not Dead
Web marketing seems to be taking over the world, and for good reason. A solid web site and web marketing campaign can do more for a business than...
How Design Can Shape a Business
Graphic design is one of the most important aspects to any business. The ability to sell products and convey a message visually gives companies a creative edge over...
Using Photography to Stand Out from the Crowd
Custom photography can help businesses stand out from the competition. While other companies are using stock photos, having photography that is taken specifically to sell or promote your...
New Year, New Logo?
With the new year fast approaching, many companies will start thinking about their marketing and branding efforts for 2011. It’s a smart discussion to have as the new...
Effective Annual Report Design
With the end of the year rapidly approaching, the time of annual reports is upon us. Many businesses chose to recap their year by publishing an annual report...
Typography
Typography is one of the most essential elements of a successful design, whether it’s a web site design, brochure or even a business card. The use of good...
Keeping Up with the Joneses
You compete with your competitors on price, service, and quality. But it’s also important to compete in relation to your website design. No matter how good you are...
The Checklist Rule
Anyone who has browsed around ArtVersion’s website knows we are a big proponent of checklists. Being able to answer a few key questions is a great way to...
Branding through Graphics
One of our mottos at ArtVersion is branding through graphics. We take every single image that appears on our clients web pages, print material, blogs etc. and make...
Brochure Design
In today’s digital age, many companies have stopped focusing on designing brochures in favor of fancier websites and a larger web presence. At ArtVersion we know how important...
Trade Show Graphics
The ultimate goal of a trade show graphics display extends beyond just making an immediate impression; it’s about creating lasting engagement with potential customers and converting them into...
Why Your Company Needs a Blog
When we sit down with clients to first talk about the direction their website design is going, we always suggest adding a blog to the layout. Initially we...
The Power of Email Direct Marketing
We know companies are always on the look out for inexpensive ways of communicating with their customers. Today we’re here to explain email marketing, which is a form...
How Website Design Can Lead To More Sales
When counseling clients on how to build their customer base, increase sales, and cater to their customers, we almost always start at the very beginning: web site design. ...
Why Brand Design Matters
Many of our clients come to us for help with branding. However, not all of them understand how important design is to branding. We find ourselves having the...